Question 1

One of the problems associated with self-regulation is
A)the lack of a written code of ethics by firms in the industry.
B)the intrusive enforcement by the FTC.
C)the opportunity corporate for espionage by competitors.
D)the absence of an industry association with persuasive power.
E)noncompliance by members.

Accepted Answer

Noncompliance by members is a major problem associated with self-regulation. Since self-regulation relies on voluntary compliance by industry members, the effectiveness of the system can be undermined if some members do not comply with the agreed upon standards or guidelines. This can lead to a lack of trust in the industry and calls for stronger government regulation.

Question 2

The Better Business Bureau
A)is the best-known federal agency involved in monitoring self-regulation of competing businesses.
B)has a great deal of legal power to force a company to comply with its regulations.
C)cannot be involved with Internet commerce.
D)is a voluntary alliance of companies whose goal is to help maintain fair practices.
E)is the agency that oversees advertising that runs on television programs.

Accepted Answer

The Better Business Bureau is a voluntary alliance of companies whose goal is to help maintain fair practices. It does not have legal power to force compliance, nor is it a federal agency. It can be involved with Internet commerce, as well as other types of commerce. It does not oversee advertising that runs on television programs.

Question 3

Coca-Cola hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission. Why is Coca-Cola so rigorous in protecting its trademark?
A)Coca-Cola risks losing its generic status.
B)In order to maintain the use of its widely recognizable trademark, Coca-Cola must prevent the name from becoming generic.
C)The Robinson-Patman Act conferred ownership of the Coke name and other trademarked property to the Coca-Cola Company.
D)The government will file charges for trademark infringement only if the owner of the trademark has documented proof of wrongdoing.
E)By protecting its trademark, Coca-Cola is protecting the entire soft drink industry from indirect competition.

Accepted Answer

Coca-Cola must prevent the name from becoming generic in order to maintain the use of its widely recognizable trademark. If the brand name becomes generic, Coca-Cola risks losing the exclusive rights to use it, which could result in a loss of revenue and market share.

Question 4

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?
A)organizational structures
B)legislation
C)federal regulatory agencies
D)a nation's moral philosophy
E)business culture and industry practices

Accepted Answer

Business culture and industry practices can greatly influence an individual's personal moral philosophy and ethical behavior. An individual's peers, superiors, and overall work environment can shape their perception of what is considered acceptable behavior. Additionally, industry practices and norms can also influence an individual's ethical decision making.

Question 5

In 2008, Apple filed for and received approval from the U.S. Patent and Trademark Office to trademark the "App Store" name to describe a service that allows its iPhone and iPad customers to purchase and download applications, video games, and other software. Over the past few years, Apple has invested millions in advertising and publicity and customers have purchased millions of dollars of software from its "App Store." However, Amazon.com claims that Apple did not have exclusive rights to the name because other firms used it to describe their online storefronts where consumers can obtain software for smartphones and tablet devices. In March 2011, Apple filed a lawsuit against Amazon for violating its trademark. Why should Apple rigorously protect its "App Store" trademark?
A)Apple risks losing its status as a generic smartphone and tablet device manufacturer.
B)In order to maintain the use of its widely recognizable trademark, Apple must prevent the name from becoming generic.
C)The Robinson-Patman Act conferred ownership of the "App Store" name and other trademarked property to Apple and/or Microsoft.
D)The government will file charges for trademark infringement only if Apple, the owner of the trademark, has documented proof of wrongdoing by Amazon.
E)By protecting its trademark, Apple is protecting the entire smartphone and tablet device industries from indirect competition.

Accepted Answer

Trademark protection is important for companies to maintain the exclusive use of their brand names, prevent confusion among consumers, and prevent the brand name from becoming a generic term. In order to maintain the distinctiveness of the "App Store" name, Apple must rigorously protect its trademark.

Question 6

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce, but it does not
A)allow a trademark to be used for more than 83 years.
B)provide reciprocity with foreign firms allowing their trademarks to be honored here.
C)prevent other firms from obtaining similar trademarks for significant improvements on the original product.
D)guarantee protection under the Trademark Law Revision Act.
E)confer ownership.

Accepted Answer

The answer of Registration under the Lanham Act provides important...

Question 7

The two major purposes for any trademark statute are to
A)(1) protect the investment of energy, time, and money that the owner of a trademark has invested in the development of the product and (2) guarantee the owner of the trademark complete rights to his work for the duration of the owner's lifetime.
B)(1) protect the inventor's individual rights and (2) provide the company with the maximum profits possible.
C)protect the rights of the inventor both here and abroad.
D)(1) protect the public so they will get the product it wants and asks for and (2) protect the government so it will be able to collect its fair share of taxes from the revenues generated.
E)(1) protect the firm selling the trademarked product and (2) protect the consumer buying the product.

Accepted Answer

The two major purposes of a trademark statute are to protect the firm selling the trademarked product (by preventing other companies from using the same or similar marks, which could lead to confusion among consumers) and to protect the consumer buying the product (by ensuring that the trademarked product meets certain quality standards associated with that mark).

Question 8

-The __________ provides for registration of a company's trademark, such as the 3M Post-it Flag+ Highlighter Trademark above. Note the registered trademark symbol shown in the Post-it Brand logo.
A)Patent Act
B)Clayton Act
C)Sherman Antitrust Act
D)Lanham Act
E)The FTC Act

Accepted Answer

The Lanham Act provides for the registration of trademarks in the United States, allowing companies to protect their brand names and logos legally.

Question 9

Which of the products in the Generics photo above is least likely to be concerned with having its name become generic?
A)Kleenex because most people just ask for a tissue.
B)Jell-O because there are not other gelatin desserts.
C)All Sport Disk because most people call it a Frisbee.
D)Q-Tips because most people call it a cotton swab.
E)Vaseline because most people refer to it as petroleum jelly.

Accepted Answer

The answer of Which of the products in the Generics...

Question 10

-In the Generics photo above, the manufacturers of these products are concerned that their brand names will become generic. The legislation most likely to address this issue is the __________.
A)Sherman Antitrust Act
B)Patent Act
C)Clayton Act
D)Lanham Act
E)The FTC Act

Accepted Answer

The Lanham Act addresses trademark protection and helps prevent brand names from becoming generic, ensuring that manufacturers can maintain their trademark rights.

Question 11

The Lanham Act cannot protect the rights to a trademark if
A)the company is accused of violating the Sherman Antitrust Act.
B)the product patent is less than 17 years old.
C)the word, name, or symbol has become generic.
D)the statute of limitations has run out.
E)the government refuses to enforce violations.

Accepted Answer

The Lanham Act cannot protect the rights to a trademark if the word, name, or symbol has become generic. Once a trademark has become generic, it loses its ability to distinguish a particular product or service from others in the market, and therefore cannot be protected under the Lanham Act. Examples of former trademarks that have become generic include aspirin, escalator, and thermos.

Question 12

Factors influencing personal moral philosophy and ethical behavior include __________, business culture and industry practices, and corporate culture and expectations.
A)religious beliefs and practices
B)societal culture and norms
C)national and regional legislation
D)universal core values
E)the universal concept of good vs. evil

Accepted Answer

Societal culture and norms have a significant impact on an individual's moral philosophy and ethical behavior. They shape an individual's perceptions and beliefs about what is right and wrong, acceptable and unacceptable. Moreover, cultural norms influence how individuals behave and interact with others in their personal lives and professional environments. Factors such as religion, legislation, and universal core values also play a role, but they may not be as influential as societal culture and norms. Corporate culture and expectations may also influence ethical behavior, but this is not as relevant to personal moral philosophy. The universal concept of good vs. evil is more of a philosophical concept and may not have a direct impact on an individual's ethical behavior.

Question 13

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?
A)organizational structures
B)societal culture and norms
C)national and local legislation
D)the U.S. Supreme Court
E)a nation's moral philosophy

Accepted Answer

Societal culture and norms heavily influence an individual's personal moral philosophy and ethical behavior. These cultural factors shape an individual's belief systems, attitudes, and values towards ethics and what is considered right and wrong behavior within a community.

Question 14

The popular cupcake chain Sprinkles, which first launched in Southern California in 2005, recently settled a trademark infringement lawsuit against a Connecticut bakery that was calling itself Pink Sprinkles. The latter was forced to change its name to Pink Cupcake Shack because it was apparently violating provisions of the
A)Consumer Product Safety Act.
B)Consumer Bill of Rights.
C)Lanham Act.
D)Sherman Antitrust Act.
E)CAN-SPAM Act.

Accepted Answer

The Lanham Act is a federal law that governs trademarks, service marks, and unfair competition in the United States. Trademark infringement occurs when one party uses a trademark that is the same or similar to another party's trademark in a way that is likely to cause confusion or mistake among consumers. In this case, Sprinkles felt that Pink Sprinkles was infringing on their trademark, and they were able to settle the matter through legal action based on the Lanham Act.

Question 15

The moral principles and values that govern the actions and decisions of an individual or group are referred to as
A)social norms.
B)cultural values.
C)ethics.
D)societal philosophy.
E)religion.

Accepted Answer

Ethics refers to the moral principles and values that guide behavior, decision-making and actions of individuals and groups. Social norms are unwritten rules that govern behavior in a society, while cultural values are beliefs and behaviors that are observed by a particular cultural group. Societal philosophy is a broad term that encompasses various schools of thought related to social issues. Religion refers to a system of beliefs and practices related to a faith or deity. While all of these factors can shape a person's moral principles, ethics specifically refers to the principles themselves.

Question 16

Ethics refers to the
A)religious tenets of a country or ethnic region that shape its culture.
B)social norms of a nation, community, or family.
C)values and standards of society that are enforceable in the courts.
D)moral principles and values that govern the actions and decisions of an individual or group.
E)universal laws of man that go beyond individual or a group's beliefs of nations or religions.

Accepted Answer

Ethics refers to moral principles and values that govern the actions and decisions of an individual or group. It goes beyond social norms, laws, and religious tenets and is a personal and subjective concept.

Question 17

The Better Business Bureau (BBB) tries to use __________ to get its members to comply with its standards of business conduct.
A)the FTC
B)industry trade associations
C)moral suasion
D)the courts
E)competitors

Accepted Answer

Moral suasion is a persuasion tactic that uses moral or ethical principles to encourage individuals or organizations to change their behavior. The BBB relies on its reputation and the trust it has built with consumers to persuade its members to comply with its standards of business conduct.

Question 18

An alternative to government control where an industry attempts to police itself is referred to as
A)consumer protection.
B)self-regulation.
C)industry accountability.
D)voluntary compliance.
E)government-imposed ethical policing.

Accepted Answer

Self-regulation refers to an industry attempting to police itself without requiring government intervention. It involves the industry creating its own guidelines and standards, monitoring its own compliance, and enforcing penalties for non-compliance. This approach allows for greater industry autonomy and flexibility, but it also relies heavily on the industry's willingness and ability to effectively police itself.

Question 19

The best-known self-regulatory group is the __________, which is a voluntary alliance of companies whose goal is to help maintain fair practices.
A)U.S. Department of Justice
B)National Chamber of Commerce
C)Better Business Bureau
D)Federal Trade Commission
E)National Federation of Independent Business

Accepted Answer

The Better Business Bureau is the best-known self-regulatory group that is a voluntary alliance of companies whose goal is to help maintain fair practices.

Question 20

Self-regulation refers to
A)governmental guidelines that suggests what is legal and ethical and what is not.
B)a self-imposed set of rules set by a specific industry watchdog group that dictates legal and ethical behaviors.
C)an alternative to government control where an industry attempts to police itself.
D)voluntary compliance to governmental rules and regulations set for a specific industry.
E)a set of rules created and enforced by the FTC to which all members of an industry voluntarily agree to comply.

Accepted Answer

Self-regulation refers to an alternative to government control where an industry attempts to police itself. This means that the industry sets their own rules and regulations to ensure that they are following legal and ethical practices without being mandated by the government.

Quiz 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

One of the problems associated with self-regulation is

The Better Business Bureau

Coca-Cola hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission. Why is Coca-Cola so rigorous in protecting its trademark?

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce, but it does not

The two major purposes for any trademark statute are to

-The __________ provides for registration of a company's trademark, such as the 3M Post-it Flag+ Highlighter Trademark above. Note the registered trademark symbol shown in the Post-it Brand logo.

Which of the products in the Generics photo above is least likely to be concerned with having its name become generic?

-In the Generics photo above, the manufacturers of these products are concerned that their brand names will become generic. The legislation most likely to address this issue is the __________.

The Lanham Act cannot protect the rights to a trademark if

Factors influencing personal moral philosophy and ethical behavior include __________, business culture and industry practices, and corporate culture and expectations.

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

The moral principles and values that govern the actions and decisions of an individual or group are referred to as

Ethics refers to the

The Better Business Bureau (BBB) tries to use __________ to get its members to comply with its standards of business conduct.

An alternative to government control where an industry attempts to police itself is referred to as

The best-known self-regulatory group is the __________, which is a voluntary alliance of companies whose goal is to help maintain fair practices.

Self-regulation refers to