Question 1

What is the purpose of the evaluation phase of the strategic marketing process? How is it accomplished?

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Question 2

A campus service organization annually raises money through the sale of T-shirts. How could it use market segmentation to increase sales of the shirts? Be sure to include a definition of market segmentation in your answer.

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Question 3

What are the four components of the implementation phase of the strategic marketing process?

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Question 4

Figure 2-6
-Using Figure 2-6 above, identify and describe the three steps (A, B, and C) of the planning phase of the strategic marketing process.

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-Using Figure 2-6 above, identify...

Question 5

List the three steps of the planning phase of the strategic marketing process. Briefly describe what goes on during each of the three steps.

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Question 6

Identify and describe the three phases of the strategic marketing process.

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Question 7

The American railroad industry faced a serious decline in the 20^th century. What business did rail executives believe they were in at that time? What business is a railroad company really in? Why is the difference important?

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Question 8

What are the marketing mix elements that comprise a cohesive marketing program?

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Question 9

What is the difference between a marketing strategy and a marketing tactic?

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Question 10

The logistics industry has sales of $800 billion per year. If a third party logistics provider had sales of $8 billion, what would its market share be? Be sure to define market share and show your work in your answer.

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Question 11

Identify and describe the four factors in a SWOT analysis and give examples for Ben & Jerry's Ice Cream that help it identify the critical strategy-related factors that could impact the firm.

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Question 12

Explain the steps in the evaluation phase of the strategic marketing process.

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Question 13

Define marketing dashboard and marketing metric and explain how these terms are related.

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Question 14

The Boston Consulting Group's business portfolio analysis model can be used to analyze a firm's strategic business units. How is it used and what can it tell you?

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Question 15

One of the most recognized approaches to business portfolio analysis is the Boston Consulting Group's growth-share matrix. Describe this tool and the four quadrants of the matrix.

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Question 16

Explain the difference between competencies and competitive advantage in an organizational setting.

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Question 17

Explain what a Gantt chart is and how it is used.

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Question 18

Figure 2-5
-Based on Figure 2-5 above, identify and explain each of the four market-product strategies represented by each quadrant (A, B, C, and D) in the diversification analysis matrix.

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-Based on Figure 2-5 above,...

Question 19

A campus service organization annually raises money through the sale of T-shirts. What are the major components of the marketing program it should use to increase sales? Give one example of each.

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