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Marketing The Core Study Set 3
Quiz 2: Developing Successful Organizational and Marketing Strategies
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Question 81
Multiple Choice
An organization's mission refers to
Question 82
Multiple Choice
According to Mark Zuckerberg, founder and CEO of Facebook, "We have a saying: 'Move fast and break things.' The idea is that if you never break anything, you're probably not moving fast enough." Moving fast to build more things and learn faster is one of Facebook's
Question 83
Multiple Choice
The __________ for American Red Cross is "to prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors."
Question 84
Multiple Choice
A mission statement should be
Question 85
Multiple Choice
The term that encompasses and organization's employees, shareholders, board of directors, suppliers, distributors, creditors, unions, government, local communities, and customers is referred to as its
Question 86
Multiple Choice
The terms __________ and a mission statement are often used interchangeably.
Question 87
Multiple Choice
The Ben & Jerry's website states: "Central to the mission of Ben & Jerry's is the belief that all three parts [product mission, economic mission, social mission] must thrive equally in a manner that commands deep respect for individuals in and outside the company and supports the communities of which they are a part." This statement reflects Ben & Jerry's
Question 88
Multiple Choice
Often used interchangeably with the term vision, a(n) __________ frequently has a meaningful theme and a long-term orientation.
Question 89
Multiple Choice
All of the following are examples of stakeholders EXCEPT:
Question 90
Multiple Choice
Recently, many organizations have added __________ to their mission statements.
Question 91
Multiple Choice
A set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization is referred to as its __________.
Question 92
Multiple Choice
Which of the following statements regarding stakeholders is most accurate?
Question 93
Multiple Choice
"To contribute to human welfare by application of biomedical engineering in the research, design, manufacture, and sale of instruments or appliances that alleviate pain, restore health, and extend life" is Medtronic's __________.
Question 94
Multiple Choice
A mission statement should be all of these EXCEPT:
Question 95
Multiple Choice
Organizational culture refers to
Question 96
Multiple Choice
The __________ for Facebook is "To give people the power to share and make the world more open and connected."
Question 97
Multiple Choice
By understanding its core values, an organization can take steps to define its __________, a statement of the organization's function in society that identifies its customers, markets, products, and technologies.
Question 98
Multiple Choice
Which of the following statements regarding an organization's core values is most accurate?
Question 99
Multiple Choice
"HowAboutWe is the fastest, easiest, most fun way to go on awesome dates" is the __________ for the online dating service that focuses on setting up actual activities as dates for its users.