All of the following are marketing mix strategies that Chobani has used to sell its yogurt EXCEPT:
A)sponsor U.S. Olympic and Paralympic teams.
B)price the Chobani yogurt line below its major competitors (Yoplait and Dannon) to increase sales and market share.
C)use Facebook, YouTube, and other social media to promote Chobani yogurt.
D)rely on word-of-mouth to reach new customers.
E)air a Super Bowl commercial featuring a "yogurt bear".

Question

Quizplus · Accepted Answer

Chobani did not price its yogurt line below its major competitors as a strategy; instead, it focused on quality and brand positioning rather than competing on price.

All of the Following Are Marketing Mix Strategies That Chobani