Which of the following statements about stakeholders is most accurate?
A)Ultimately, the only relevant stakeholder is the ultimate consumer.
B)The suppliers, shareholders, employees, and customers are all stakeholders of an organization and all should benefit from the organization's marketing activities.
C)Employees can be stakeholders only if they own shares in their company.
D)Suppliers are the most important stakeholders because without them, products could never be produced.
E)The only way to be a stakeholder is to have a financial investment in an organization's product, service, or idea.

Question

Quizplus · Accepted Answer

The statement that suppliers are the most important is not accurate as all stakeholders, including suppliers, shareholders, employees, and customers, should benefit from an organization's marketing activities. The statement that employees can only be stakeholders if they own shares is also not accurate as employees have a vested interest in the success of their organization, regardless of whether they own shares or not. The ultimate consumer is an important stakeholder, but not the only stakeholder. Finally, stakeholder status is not limited to financial investment and can include various forms of involvement or interest in the organization.

Which of the Following Statements About Stakeholders Is Most Accurate