A church put advertisements in its weekly bulletins to encourage its members to participate in the services by telling a brief, positive story about how fellow members have helped them during times of need. Jack volunteered and shared his story during a service. Afterwards, he felt joyous. Was this an exchange in a marketing sense?
A)Yes, because the church ran an advertisement, a marketing activity.
B)No, because the church is nonprofit organization and these actions are expected without any expectation of "exchange."
C)No, because no money was exchanged.
D)Yes, because sharing his story at a service was exchanged for a feeling of joy.
E)No, because the church did not provide Jack with a tangible product or service

Question

Quizplus · Accepted Answer

An exchange occurred when Jack shared his story at the service in exchange for a feeling of joy. Although the church is a nonprofit organization and no money was exchanged, the concept of exchange in marketing involves the trade of things of value between a buyer and seller, and in this case, the church and its members can be seen as engaging in an exchange of emotional value.

A Church Put Advertisements in Its Weekly Bulletins to Encourage