Audiences who are viewed only as a "somewhat-important" group to please can nevertheless exert powerful influences over a negotiator's behavior by simply telling negotiators that they look weak and foolish.

Question

Quizplus · Accepted Answer

Even if an audience is not considered very important, negotiators may still be influenced by their opinions and judgments, particularly if they are concerned about appearing weak or foolish in front of others. Therefore, audiences can have significant impact on a negotiator's behavior, even if they are not the primary focus of the negotiation.

Audiences Who Are Viewed Only as a "Somewhat-Important" Group to Please