A service is a product in a sense that it represents a bundle of benefits that can satisfy customer wants and needs, yet it does so __________.
A) Without people
B) Without price perceptions
C) Without physical form
D) Without time utility
E) None of the above

Question

Quizplus · Accepted Answer

Services are intangible, which means they have no physical form. They are performances or actions, which are experienced or consumed by the customer. While people may deliver the service, they are not the service itself. Price perceptions, time utility, and other factors may still apply to services, even though they are intangible.

A Service Is a Product in a Sense That It