Firms Are Sometimes Reluctant to Invest in Great Service, Largely

Firms are sometimes reluctant to invest in great service, largely because ___________.

A) It is frustrating to change employees actions
B) It is difficult to have consumers be aware that they are receiving great service
C) It is difficult to sell Wall Street on the idea
D) It takes time and patience before a return on the investment is noticeable
E) None of the above