It is said that customers do not buy goods or services: They buy _______.
A) Products that come with some services
B) Offerings which render services which create value
C) Services that come in a variety of sizes and shapes
D) Technology that is a service orientation
E) All of the above

Question

Quizplus · Accepted Answer

Customers buy offerings which render services that create value. Products alone do not satisfy customer needs; customers seek value in the form of benefits, solutions, and experiences that the product or service provides. Services that come in a variety of sizes and shapes, technology that is service-oriented, and products that come with some services are all ways of creating value for the customer. However, the key is not the products or services themselves, but the value that they provide to the customer. Therefore, option B is the most appropriate answer.

It Is Said That Customers Do Not Buy Goods or Services