One way to make a service more tangible is to have customers ______.
A) Read about it on a web site
B) Experience the service through a trial period of time
C) Receive a brochure that highlights the advantages and disadvantages of the service
D) Google the service and see who provides the services in their area
E) None of the above

Question

Quizplus · Accepted Answer

Allowing customers to experience the service through a trial period of time provides them with a tangible understanding of how the service works and how it can benefit them. This allows them to make a more informed decision about whether or not to continue using the service. The other options may provide information about the service, but do not offer a tangible experience of it.

One Way to Make a Service More Tangible Is to Have