The marketing manager for ABC Corp.is about to launch a new product.He is concerned with coming up with a combination of a name, symbol, and design to identify the new product and to differentiate from the competition.He is trying to come up with the _____ for the product.
A) Identity
B) Characteristics
C) Personality
D) Brand
E) Unique aspects

Question

Quizplus · Accepted Answer

The marketing manager is trying to come up with a brand for the new product, which includes a name, symbol, and design to differentiate it from the competition. A brand represents the identity and personality of a product and helps to establish a unique image in the minds of consumers.

The Marketing Manager for ABC Corp