KFC is very protective of its "Seven Herbs and Spices" recipe intellectual property, which, in the view of the company, gives them a significant competitive advantage over other chicken restaurants, and will use any legal resource available to protect its patented formula.This is an example of the _____ dimension of brand equity.
A) Brand Assets
B) Brand Association
C) Brand Awareness
D) Brand Loyalty
E) Perceived Quality

Question

Quizplus · Accepted Answer

The protection of KFC's "Seven Herbs and Spices" recipe intellectual property is an example of brand assets, which includes patents, trademarks, and copyrights. These legal protections are valuable assets that contribute to a company's brand equity.

KFC Is Very Protective of Its "Seven Herbs and Spices