Because of its reputation for excellent flavor and increasing energy, NRG Beverages is able to charge a price premium for its products.However, NRG must continue to validate the reasons for this premium price to its customers.This is an example of linking the ______ benefit of brand equity to marketing strategy.
A) Perceived Quality
B) Brand Image
C) Brand Connections
D) Perceived Bonuses
E) Brand Loyalty

Question

Quizplus · Accepted Answer

The statement mentions that NRG Beverages has a reputation for excellent flavor and increasing energy, which suggests that it has a high perceived quality in the eyes of the customers. The fact that NRG is able to charge a price premium for its products indicates that customers are willing to pay more for this perceived quality. Therefore, linking the perceived quality benefit of brand equity to marketing strategy would help NRG to justify its premium price to its customers.

Because of Its Reputation for Excellent Flavor and Increasing Energy