When Apple introduced the i-Phone in order to reach the corporate mobile user, it had to develop features that would attract this market.However, it had to deal with the offerings of market leader Research in Motion, so when the engineers were designing the i-Phone they used the Blackberry as a comparison point.This is an example of the _______ role the brand plays for the brand's competitors.
A) Invigoration
B) Education
C) Protection
D) Benchmarking
E) Categorization

Question

Quizplus · Accepted Answer

The scenario described is an example of benchmarking, where the Apple engineers used the features of a competitor's product (Blackberry) as a comparison point to improve their own product (i-Phone).

When Apple Introduced the I-Phone in Order to Reach the Corporate