Because she knows that no other single product element conveys more information about the company than the brand, the marketing manager XYZ Shoes is concerned with ____ as an integral part of the product development process.Even though XYZ offers an established product, it is defined, in large measure, by its brand, and the marketing manager works very hard to protect this critical asset.
A) Marketing imagery
B) Branding strategy
C) Customer perceptions
D) Competitive actions
E) Internal strengths

Question

Quizplus · Accepted Answer

The marketing manager is concerned with branding strategy as an integral part of the product development process, as the brand conveys important information about the company and its product. The marketing manager also works hard to protect this critical asset, emphasizing its importance. The other choices are not directly related to the role of the brand in the product development process.

Because She Knows That No Other Single Product Element Conveys