When customers see the logo of McDougal's restaurant,they think of decent food served quickly in a clean,family-friendly environment.This is an example of the _______ role the brand plays for customers.
A)Reassurance
B)Education
C)Information conveyance
D)Invigoration
E)Benchmarking

Question

Quizplus · Accepted Answer

Whether the customer is a consumer or another business, brands have three primary roles. First, the brand conveys information about the product. Without any additional data, customers construct expectations about quality, service, even features based on the brand. Years after ending the marketing communications campaign, many customers see the FedEx logo and still think, "Absolutely, positively, overnight." The logo itself creates an expectation of service, though FedEx now offers many delivery options and products.

When Customers See the Logo of McDougal's Restaurant,they Think of Decent