In the buying process there is one group that can play a critical role.This group is often the first to recognize the problem based on a need and they help define the product specifications.This group is called ___________.

Question

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Users are the actual consumers of the product and play a critical role. While typically not the decision makers, they do have a lot of input at various stages of the process. They are the first to recognize the problem based on a need, and they help define the product specifications. Finally, they provide critical feedback after the product purchase.

In the Buying Process There Is One Group That Can