Customer satisfaction and customer loyalty are essentially the same thing.
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Q2: USAA customers and employees have face-to-face interaction
Q3: Database marketing requires that the firm have
Q4: CRM essentially is computer software.
Q5: CRM-driven, one-to-one marketing tends to have increased
Q6: Direct interface relates to touchpoints that are
Q7: A data warehouse allows the firm to
Q8: Marketing managers who want to improve the
Q9: A key element that makes CRM possible
Q10: Customer satisfaction refers to the degree to
Q11: The ultimate goal of CRM is maximizing
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