A key element that makes CRM possible is the degree to which a customer trusts the firm with his or her information.

Question

Quizplus · Accepted Answer

CRM relies heavily on the collection and use of customer data. For customers to share their information with a company, they must first trust that the company will use it ethically and responsibly, and not sell or misuse their data. Therefore, trust is a key element in enabling CRM strategies.

A Key Element That Makes CRM Possible Is the Degree