Managers should buy the best, most advanced CRM package, then try to change the firm to fit the new technology.
Correct Answer:
Verified
Q8: Marketing managers who want to improve the
Q9: A key element that makes CRM possible
Q10: Customer satisfaction refers to the degree to
Q11: The ultimate goal of CRM is maximizing
Q12: An employee who believes that he or
Q14: It is possible today to calculate the
Q15: An employee who believes that he or
Q16: It is okay to fire a customer
Q17: Customer contact and access points are the
Q18: Data mining is about collecting as much
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