It is okay to fire a customer who has a low predicted lifetime value, even if there is not a more attractive customer in sight.
Correct Answer:
Verified
Q11: The ultimate goal of CRM is maximizing
Q12: An employee who believes that he or
Q13: Managers should buy the best, most advanced
Q14: It is possible today to calculate the
Q14: CRM software is best selected for purchase
Q15: An employee who believes that he or
Q17: Customer contact and access points are the
Q18: Data mining is about collecting as much
Q20: An employee who believes that he or
Q21: ROCI stands for _
A) Related Observable Customer
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