The ultimate goal of CRM is maximizing performance on the _________ side of the enterprise.
A) Employee
B) Management
C) Customer
D) Supplier
E) Distributor

Question

Quizplus · Accepted Answer

CRM stands for Customer Relationship Management. Therefore, the ultimate goal of CRM is maximizing performance on the customer side of the enterprise. This involves improving customer satisfaction, loyalty, and retention rates, as well as increasing sales and revenue from existing customers. While employee, management, supplier, and distributor performance are also important, they are not the primary focus of CRM.

The Ultimate Goal of CRM Is Maximizing Performance on the _________