The __________________ is the monetary number that indicates what a customer will spend with a firm over time.
A) Recency, frequency, and amount
B) Word of mouth value
C) Customer lifetime value
D) Customer longevity spending
E) Estimated spending

Question

Quizplus · Accepted Answer

Customer lifetime value is the monetary amount that represents the total value a customer will bring to a company over the course of their relationship. It takes into account factors such as how often they purchase, how much they spend, and how long they remain a customer.

The __________________ Is the Monetary Number That Indicates What a Customer