The development of promotion mix strategies,or simply promotional strategies,involves decisions about ____________________.

Question

Quizplus · Accepted Answer

Promotional strategies involve decisions about the elements in the promotion mix, such as advertising, personal selling, sales promotion, public relations, and direct marketing. The other options listed (determining acceptable ROI for the customer, price, product development, and distribution) are important considerations in marketing, but not specifically related to developing promotional strategies.

The Development of Promotion Mix Strategies,or Simply Promotional Strategies,involves Decisions