When a company wishes to indicate features when introducing its new product,explain product functionality,articulate what the company and its brand stands for in order to develop a clear image,and wishes to discuss various uses and applications for its product,which goal of promotion is it seeking to achieve?
A) To persuade
B) To inform
C) To captivate
D) To remind
E) To manipulate
Correct Answer:
Verified
Q23: Promotion feeds _ through strong persuasive communication.
A)Attention
B)Interest
C)Desire
D)Action
E)Advertise
Q25: Moving a customer past a need to
Q28: _ is a strength relating to advertising
Q29: The marketing manager of XYZ brewery is
Q30: _ uses media such as television and
Q32: Essentially,Coca-Cola has 100 percent brand awareness among
Q34: The development of promotion mix strategies,or simply
Q35: In a push strategy _.
A) The focus
Q36: The _ stage of the AIDA model
Q37: _ is NOT part of the promotion
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