In a push strategy _______________________.

Name: In a push strategy _______________________.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In a push strategy, the focus is on pushing the product through the distribution channel, targeting members of the channel for promotion such as wholesalers or retailers, rather than end-users. This can include tactics such as sales promotions, trade shows, and personal selling, with the goal of pushing the product or service through to consumers. Therefore, option B is the correct answer.

In a Push Strategy _______________________