_________ uses media such as television and newspapers to deliver the message.

Question

Quizplus · Accepted Answer

Advertising is the only promotional mix element that uses media such as television and newspapers to deliver the message. Personal selling involves face-to-face interaction with the customer, direct marketing involves delivering personalized messages directly to individuals, interactive marketing involves two-way communication through digital channels, and sales promotion involves short-term incentives to encourage immediate purchase.

_________ Uses Media Such as Television and Newspapers to Deliver