The marketing manager of ABC Shoes is beginning to develop a promotional strategy for a new line of casual shoes.The first thing she must do is _______.

Question

Quizplus · Accepted Answer

Before developing a promotional strategy, the marketing manager of ABC Shoes must first identify the target audience or market segment for the new line of casual shoes. This will help determine the specific message, promotion mix, goals, and budget for the promotional campaign.

The Marketing Manager of ABC Shoes Is Beginning to Develop