__________________ is (are) considered by the customer when making a purchase decision.
A) Time invested in the purchasing process
B) Costs incurred by the customer in acquiring that bundle of benefits
C) Opportunity costs of choosing one offering over another
D) A & C
E) A, B & C
Correct Answer:
Verified
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Q39: _ overtly attempts to consider the role
Q40: In proposing _,the marketing manager usually is
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