Different target markets will view the same product _________.

Question

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Different target markets have different needs, values, preferences, and behaviors. Therefore, they may perceive the same product as fulfilling different needs, offering different benefits, and having different features or attributes. For example, a smartphone may be seen as a status symbol by affluent consumers, a way to stay connected with family and friends by teens, a tool for productivity by businesspeople, and a source of entertainment by gamers. Therefore, it is important for marketers to identify and understand their target markets' characteristics, motivations, and expectations to develop effective marketing strategies that resonate with them.

Different Target Markets Will View the Same Product _________