Every aspect of the product experience is evaluated by the customer and then considered against a set of ____________.

Question

Quizplus · Accepted Answer

Customers evaluate their experience against their expectations of the product. Expectations can be shaped by previous experiences, marketing, word-of-mouth, and other factors. Therefore, it is important for companies to understand customer expectations and strive to exceed them. Peer evaluations, industry guidelines, store features and benefits, and societal norms may also have an impact on the customer's evaluation, but they are not the primary factor.

Every Aspect of the Product Experience Is Evaluated by the Customer