Because Sony has so many different product offerings in various electronics categories,the management has found that it is helpful to use brands to keep track of products in each category.Thus,they have different brand names for their televisions,DVD players,and portable music players.This is an example of the _______ role the brand plays for the brand sponsor.

Question

Quizplus · Accepted Answer

The use of different brand names for Sony's products in various electronics categories demonstrates the categorization role of branding. By using different brand names, Sony is able to categorize its products into different categories, making it easier for consumers to identify and differentiate between them.

Because Sony Has So Many Different Product Offerings in Various