KFC is very protective of its "Seven Herbs and Spices" recipe.This intellectual property gives them a significant competitive advantage over other chicken restaurants,and the company will use any legal resource available to protect its patented formula.This is an example of the _____ dimension of brand equity.

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Quizplus · Accepted Answer

The intellectual property of the "Seven Herbs and Spices" recipe is a tangible brand asset that gives KFC a competitive advantage. The company's willingness to use legal resources to protect its patented formula demonstrates the importance of this asset to the overall value of the KFC brand. This falls under the brand asset dimension of brand equity.

KFC Is Very Protective of Its "Seven Herbs and Spices