You are product manager for Brand X diapers, a national brand.Brand X has been declining in absolute level of sales for the last four consecutive months.You ask the marketing research department to do a study to determine why sales have declined.The most appropriate research type would be _________.

Question

Quizplus · Accepted Answer

An exploratory study is the most appropriate research type in this scenario as it aims to gather information and insights to better understand the problem and identify potential causes of the sales decline. This type of research is often used when the problem is not well-defined, and the goal is to generate hypotheses for further testing.

You Are Product Manager for Brand X Diapers, a National