Brand Electronics' marketing manager would like to know about the typical consumer that purchases handheld computers.He begins by searching online and in databases for this information, but soon discovers that a product is too new for the sources to be of help.In this instance he will need ________ data in order to solve his research problem.

Question

Quizplus · Accepted Answer

Since the product is new and there is no existing data available, the marketing manager would need to collect new data from the consumers using surveys, interviews, focus groups, or other research methods. This type of data collection is known as primary data.

Brand Electronics' Marketing Manager Would Like to Know About the Typical