The marketing manager is considering a new advertising campaign for Guzzle Beverages.He purchases six months of scanner data for Cruncheez Snack Foods, a company that recently ran a similar campaign.He wants to use this information to determine their campaigns effectiveness before implementing it for Guzzle.He is using _________ to research his problem and make an informed decision.

Question

Quizplus · Accepted Answer

The marketing manager is using scanner data from a company that recently ran a similar campaign as secondary data to determine the effectiveness of the campaign. This is a form of research using existing information and is classified as secondary data.

The Marketing Manager Is Considering a New Advertising Campaign for Guzzle