The manager of an automotive after-market specialties firm is interested in collecting secondary data.He is concerned with the future of the industry and his competition.He would like to find industry research reports along with industry and company analyses of his competitors.His best sources of this information would be ___________.

Question

Quizplus · Accepted Answer

Independent online databases are the best source for industry research reports and industry and company analyses of competitors. They provide access to a wide range of information from various sources such as market research reports, industry associations, government statistics, and news articles. In-depth interviews, online focus groups, sales force automation systems, and mechanical devices are not as relevant or comprehensive for the manager's needs.

The Manager of an Automotive After-Market Specialties Firm Is Interested