You are the marketing manager for Brand X-Stream Fishing Rods.You are interested in gathering secondary data on the quality of competitor product offerings before you collect primary data on new products that your target market desires.To collect this data you use an Internet search engine to find websites with the desired information.You decide to use the information found on the Consumer Reports Web site rather than that found on Wikipedia.The reason for you selecting the Consumer Reports data is because it comes from a more ________ source than the data from Wikipedia.

Question

Quizplus · Accepted Answer

Consumer Reports is a reputable source known for its reliability in providing unbiased and objective evaluations of products. Wikipedia, on the other hand, can be edited by anyone and may not always provide accurate information. Therefore, the data from Consumer Reports is considered more reliable than that of Wikipedia.

You Are the Marketing Manager for Brand X-Stream Fishing Rods