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While Writing a Customer Satisfaction Questionnaire,the Marketing Director for Brand

Question 72

Multiple Choice

While writing a customer satisfaction questionnaire,the marketing director for Brand X Bank came up with a set of questions that the customer should answer by circling a number between 1 and 7 where 1 meant that they were very dissatisfied by that aspect of their experience and 7 meant that they were very satisfied by that aspect of their experience.He is using _________ questions to collect this information.


A) Behavioral
B) Open-ended
C) Observational
D) Closed-ended
E) Probing

Correct Answer:

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