The owner of a small furniture-manufacturing firm is considering conducting marketing research.He should consider examining secondary data before collecting primary data because secondary data offers a(n)___________ advantage over primary data.

Question

Quizplus · Accepted Answer

Secondary data is typically less costly compared to primary data since it has already been collected by a third party for another purpose. Therefore, examining secondary data can provide a cost advantage over collecting primary data, which may require additional time and resources.

The Owner of a Small Furniture-Manufacturing Firm Is Considering Conducting