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The Marketing Manager for ABC Corp

Question 71

Multiple Choice

The marketing manager for ABC Corp.decides to scour his CRM and supplier databases to see if any helpful information comes to light.He uses a software package to run a variety of analyses.The problem with what he is doing is that he did NOT __________.


A) Hire a statistician
B) Include employee information
C) Ask customer permission
D) Consider his supplier reactions
E) Implement a research process

Correct Answer:

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