Probability Analysis. WD-50, Inc. has just completed development of a new spray lubricant. Preliminary market research indicates two feasible marketing strategies: developing general consumer acceptance through media advertising, or developing distributor acceptance through intensive personal selling by company representatives. The marketing manager has developed the following estimates for sales under each alternative:

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The Answer of Probability Analysis. WD-50, Inc. has just completed development of a new spray lubricant. Preliminary market research indicates two feasible marketing strategies: developing general consumer acceptance through media advertising, or developing distributor acceptance through intensive personal selling by company representatives. The marketing manager has developed the following estimates for sales under each alternative: