Personal selling requires the __________ flow of communication between a buyer and a seller,often in a face-to-face encounter,designed to influence a person's or a group's purchase decision.

Question

Quizplus · Accepted Answer

Personal selling involves two-way communication between a buyer and a seller, where the seller tries to influence the buyer's purchase decision. Therefore, option D - two-way, best describes the communication flow required for personal selling. Options A, B, and C are incorrect as they do not accurately describe the necessary communication flow for personal selling. Option E - recursive, is not applicable in this context.

Personal Selling Requires the __________ Flow of Communication Between a Buyer