Planning the selling program and implementing and evaluating the personal selling effort of the firm are referred to as __________.

Question

Quizplus · Accepted Answer

Planning the selling program and implementing and evaluating the personal selling effort of the firm are the key responsibilities of sales management. Relationship marketing is a broader concept that focuses on building and maintaining long-term relationships with customers. Team selling refers to the collaboration of individuals from different functional areas within the company to win and serve customers. Personal selling and sales engineering are subsets of sales management.

Planning the Selling Program and Implementing and Evaluating the Personal