two-way flow of communication between a buyer and seller,often in a face-to-face encounter,designed to influence a person's or group's purchase decision is referred to as __________.

Question

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Personal selling is a two-way communication between a salesperson and a potential customer with the goal of influencing their purchase decision. This type of selling takes place in a face-to-face encounter, where the salesperson can tailor their message to the customer's needs and objections. Sales management refers to the process of managing a company's sales operations, while sales promotion and direct selling are different marketing techniques that may or may not involve personal selling. Marketing management encompasses a broader range of activities related to managing a company's marketing efforts.

Two-Way Flow of Communication Between a Buyer and Seller,often in a Face-To-Face