Relationship Selling Refers to __________

Relationship selling refers to __________.

A) the assignment of a single salesperson to a single customer throughout the entire sales process
B) buyers and sellers combining their expertise and resources to create customized solutions; commit to joint planning; and share customer, competitive, and company information for their mutual benefit, and ultimately the customer
C) the practice of building ties to customers based on a salesperson's attention and commitment to customer needs over time
D) the practice of using an entire team of professionals in selling to and servicing key customers
E) the practice of maintaining contact with a customer on a regularly scheduled basis following the initial sale of a product or service