Sales activities occurring before,during,and after the sale itself,consisting of six stages,are referred to as __________.

Question

Quizplus · Accepted Answer

The six stages of personal selling process are prospecting and qualifying, preapproach, approach, presentation and demonstration, handling objections, closing, and follow-up and customer service. These activities occur before, during, and after the sale, covering the entire selling process. Therefore, option C, the personal selling process, is the correct answer. Option A, the new-product process, is not related to selling, while option B, the strategic marketing process, encompasses broader marketing activities beyond personal selling. Option D, the consumer purchase decision process, refers to the steps a consumer goes through when making a purchase, which is not synonymous with selling. Finally, option E, relational selling, is a selling technique that emphasizes building and maintaining long-term customer relationships but does not cover the full selling process.

Sales Activities Occurring Before,during,and After the Sale Itself,consisting of Six