wanted to make some extra money,so he went door-to-door in his neighborhood asking residents if they had any small jobs that they could hire him to perform.Mark had no idea of whether anyone had any jobs for him,so he picked the houses randomly and knocked on the doors to see if anyone was home and perhaps interested in his services.In terms of the personal selling process,Mark was engaged in __________ when he knocked on a door.

Question

Quizplus · Accepted Answer

Mark was engaged in cold canvassing since he was approaching potential customers without any prior contact or knowledge of their interest in his services. He was randomly knocking on doors to see if anyone was interested. Stimulus-response selling involves presenting a particular stimulus, such as a product or feature, to trigger a specific response from the customer. Handshaking, closing, and traffic generation are all stages or actions within the personal selling process, but do not describe what Mark was doing when he was first approaching potential customers.

Wanted to Make Some Extra Money,so He Went Door-To-Door in His