Ames sells Mercedes Benz automobiles.While making his sales presentation to a newly qualified prospect,the prospect said,"Doug,I would really like to buy the car,but you know,the price of the automobile is just too high." In order to answer the prospect's objection,Ames responded,"Sir,you are correct.The price of the Mercedes Benz automobile is high because of what you are getting for that price." Ames then proceeded to describe the quality of the materials used in the car,the high resale value of the car,the dependability,and the prestige associated with the Mercedes Benz.What technique did Ames use to handle the prospect's objection?
A) the postpone technique
B) the agree and neutralize technique
C) the denial technique
D) the accept the objection technique
E) the acknowledge and convert technique
Correct Answer:
Verified
Q168: trial close refers to _.
A) asking the
Q169: the end of her sales presentation,the salesperson
Q170: respond by saying courteously,"You're absolutely right,and I
Q171: urgency close refers to _.
A) asking the
Q171: During the sales presentation, the prospect interrupted
Q174: which stage of the personal selling process
Q177: There are six commonly used techniques to
Q177: Which of the following statements should the
Q178: closing stage in the selling process involves
Q179: Asking the prospect to make a decision
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents